The Scone Horse Festival has a range of events that provide ideal opportunities for businesses to promote their products and services to the over 20,000 people that visit Scone and surrounding areas during the festival.
The Scone Horse Festival has a range of events that provide ideal opportunities for businesses to promote their products and services to over 20,000 people that visit Scone and surrounding areas during the Festival.
Major Partner:
Becoming the Major Partner (Official Naming Rights Sponsor) of the Scone Horse Festival will expose your brand to the many and varied visitors to the Festival annually. With a proud history the Festival will celebrate its 41st year in 2022, this year we are offering exclusive naming rights of the street parade as part of our major sponsorship package, we want you to lead the parade up front and center as part of the action.
Event Naming Rights Sponsorship:
(including advertising): Gold or Silver Sponsorship allows you Naming Rights for one of the events during the Festival.
Advertising only:
Select this option and you are supporting the Festival by advertising in the official program. 6,000 print programs are distributed throughout the region, free, thanks to your generous support. There are four advert size options with something to suit all businesses.
Local Business Supporters:
Be part of our event community and display your passion for the Horse Festival.
To enquire about our Sponsorship Packages please download a copy of our SHF Sponsorship Package 2022 offers.

As a Major Partner your brand will be featured across all aspects of the festival.
2022 MAJOR PARTNER
$16,000 + GST
Note: This sponsorship package is negotiable and can be tailored to meet the specific needs and
objectives of your organisation.
As a Naming Rights Sponsor your brand will be predominately featured across all aspects of the festival
- Logo on front cover, full page back cover advertising in the Official Festival Program (6,000 copies distributed) and editorial profile as the Major Sponsor
- Exclusive signage opportunities at events, including your logo on our selected marketing materials eg street banners (multiple options available for discussion) PA acknowledgment at all festival events as Major Sponsor
- Extensive social media coverage in the lead up/during the Festival
- Prominent website logo position, link and large advert online
- Prime position trade stand or exhibition space at outdoor events (available at all official SHF events)
- Prominent branding on flyer’s, posters, program front cover logo and full page advertorial
- Radio interview acknowledgment as Major Sponsorship Partner
- Naming Rights press release to be included on the Festival website, social media and e-news
- 4 VIP Officials’ Night tickets hosted at Australia’s leading Thoroughbred Stud Farm
- Opportunity to address at Festival Officials’ Evening and presentation of the Horse of the Year Award
- 4 Scone Cup Carnival marquee tickets (Full Hospitality Package at Friday & Saturday Races)
- Reserved seating and committee hospitality at the Equine Extravaganza and Yarns Night.
- 2 Places on the Triple Header Golf Team and Sportsman’s Luncheon
- 2 Places on the Stallion Parade Stud Tour and Sportsman’s Luncheon
- 20 Official Scone Horse Festival Calcutta draw tickets
- Official Scone Horse Festival merchandise, photo opportunities and Certificate of Appreciation
- Sash the winners of the street parade
EXCLUSIVE 2022 EVENT OFFER – As this years official MAJOR SPONSOR your organisation is the Naming Rights Sponsor of the MAIN STREET PARADE, lead the parade with your banners flying and present sashes to the winning parade entrants.
(Conditions apply to securing this limited time offer)
GOLD SPONSOR
$6000 + GST
A number of event naming rights sponsorships currently available.
Gold sponsorship includes:
- Naming Rights of Gold level event (preference list below)
- Each time your event is mentioned, your name will be mentioned with it
- Social media coverage
- Logo on the Festival website on the sponsors’ page (with link) and the sponsored event page and e-news
- Logo on your event poster and flyers
- Acknowledgment as a Festival Gold sponsor in the Official Festival Program
- Full page advert in the Official Festival Program (6,000 print copies distributed)
- Business mentioned during radio interviews when talking about sponsored event
- Prominently display your branded signage at your sponsored event
- Trade or exhibition stand at your sponsored event (3m x 3m outdoor pop-up space available)
- Mention during the Street Parade, signage opportunity and inclusion at the Parade
- 2 VIP Officials’ Night tickets hosted at Australia’s leading Thoroughbred Stud Farm
- 2 tickets for the Triple Header Sportsman’s Luncheon
- 6 Official Scone Horse Festival Calcutta draw tickets
- 4 General Admission tickets to Scone Cup Carnival Races
- Official Scone Horse Festival merchandise and Certificate of Appreciation
SELECT YOUR PREFERENCE FOR NAMING RIGHTS EVENTS AS GOLD SPONSOR
- Equine Extravaganza
- Triple Header [Golf, Sportsman’s Luncheon and Calcutta]
- Family Lakeside Picnic and Entertainers at Lake Glenbawn
- Finale Fireworks Spectacular at Lake Glenbawn (follows the picnic)
SILVER SPONSOR
$3000 + GST
Silver sponsorship includes:
- Naming Rights of Silver level event (preference list below)
- Social media coverage
- Logo on the Festival website on the sponsors’ page and the sponsored event page and e-news
- Acknowledgment as a Festival Silver Sponsor in the Official Festival Program
- Half page advert in the Official Festival Program
- Logo on your sponsored event flyers and posters
- Mention during the street parade and signage opportunity at the parade
- 4 General Admission tickets to Scone Cup Carnival Races
- 2 VIP Officials’ Night tickets hosted at Australia’s leading Thoroughbred Stud Farm
- Official Scone Horse Festival merchandise and Certificate of Appreciation
SELECT YOUR PREFERENCE FOR NAMING RIGHTS EVENTS AS SILVER SPONSOR
- Yarns Night
- Jack Johnston Memorial Gala Day at White Park
- Officials & VIP Awards Evening
- Equestrian Show Competitions
BRONZE SPONSOR
$1500 + GST
Bronze sponsorship includes:
- Social media coverage
- Acknowledgment as a Festival Bronze Sponsor on the Festival website
- Logo listing as a Bronze Sponsor on e-news
- Quarter page advert in the Official Festival Program
- Mention during the Street Parade and signage opportunity at the Parade
- 2 General Admission tickets to Scone Cup Carnival Races
- Official Scone Horse Festival merchandise and Certificate of Appreciation
BRONZE LEVEL SPONSORSHIP SUPPORTS
- Secondary Schools Art Competition
- Primary Schools Colouring Competition
- Local Business Window Display Competition
Sponsorship details are subject to change and will be negotiated with each sponsor directly.
DONATE
Business Donation Supporters (Scone Chamber of Commerce & Industry)
Be part of our event community for only $65
- Acknowledgment listed as a festival community supporter on the Festival website and Official program (advertisement not included).
- Local SHF supporter stickers “I Love SHF” (bundle)
- Front window horse cut out
OFFICIAL PROGRAM – ADVERTISING ONLY OPTION
OFFICIAL PROGRAM: ADVERTISING ONLY OPTION
Adverts are all full colour and artwork is included in the price of your advert required.
- Full page $880 inc GST
- Half page $440inc GST
- Quarter page $300 inc GST
- Eighth page $165 inc GST
- Double page spread $1,550 inc GST
