ignite (v): To give life or energy to.
Our Scone Horse Festival committee met last night to finalise our theme for 2018. Ignite the fun of the festival.
Proud of its longevity, we are refreshing the brand for the Scone Horse Festival in the lead up to its 40th birthday in a couple of years.
“Our plan is to give the festival a fresh boost, strengthen its foundation and revitalise our approach to pave the way for many more years of Scone Horse Festival fun.” says David Gatwood, President of the Scone Horse Festival.
One of our committee members saw one of the key elements to work with is the horse’s mane in our refreshed logo. The mane reminded her a bit of a flame. Then she thought ignite, and it seemed to work with the direction of the festival.
“We’re all about bringing the fun back to the festival – igniting it..for everyone involved.” And there are a couple of festival surprises derived from this theme, to be revealed.” says David.